Wired - AUSTIN, Texas -- A mix of well-known and relatively obscure websites walked off with trophies Sunday night at the South by Southwest Interactive Web Awards.
Studio-backed video site Hulu won the TV/film category, while Web 2.0 fave Flickr picked up the "classic" award (but failed to actually show up to, you know, pick up the trophy). And, like its award-winning movie sibling, The Dark Knight alternate-reality game Why So Serious? won the games category.
SXSW_2009At the other end of the scale, "journal of modern thought" The Bygone Bureau picked up the award for best blog after an underwhelming response when the awards show presenter read the site's name.
"We haven't heard of us either," said the Bygone Bureau rep who accepted the trophy. "Every time we tell somebody we're a blog, there's this air of condescension. I guess that's fair."
The Best of Show award, given to the best overall site in the competition, went to We Tell Stories, which also won the experimental category. The People's Choice award went to Lost Zombies, which was named best community site.
The annual SXSWi Web Awards show, which was presented by Adobe Systems at the Austin Hilton, honors the best new websites with an emphasis on sites and services that are paving the way to the web's future.
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