CNBC - Earlier this week we saw Microsoft finally go on the offensive against Apple, [AAPL 98.78 -0.32 (-0.32%) ] trying to co-opt its "I'm a PC" catchphrase and turn Apple's own ads against itself.
This morning, Hewlett-Packard is doing much the same thing against its rival Dell in an effective ad running in papers across the country, including the New York Times. HP is resurrecting the "Dude, You're Gettin' a Dell" campaign, which wasn't the brightest point in Dell's history, and now it's being used against it.
In the splashy ad, HP proclaims, "Dude, your Dell died 5 hours ago." The fine print tells you what HP is talking about: "While Dell was busy working on getting 19 hours of battery life, we were putting the finishing touches on getting up to 24 hours." The ad goes on to compare HP's EliteBook against Dell's Latitude running ultra-capacity batteries.
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