Google - Currently users are required to create individual passwords for many websites they visit, but users would prefer to avoid this step so they could visits websites more easily. Similarly, many websites on the Internet have asked for a way to enable users to log into their sites without forcing them to create another password. If users could log into sites without needing another password, it would allow websites to provide a more personalized experience to their users.
In September we announced some research that we shared as part of an effort by the OpenID community to evaluate the user experience of federated login. Other companies like Yahoo have also published their user research. Starting today, we are providing limited access to an API for an OpenID identity provider that is based on the user experience research of the OpenID community. Websites can now allow Google Account users to login to their website by using the OpenID protocol. We hope the continued evolution of both the technical features of OpenID, as well as the improvements in user experience. will lead to a solution that can be widely deployed for federated login. One of the companies using this new service is
www.zoho.com. Raju Vegesna at ZoHo says that "We now offer all our users the ability to login to ZoHo using their Google Account to avoid the need to create yet another login and password."
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