Service Management Trumps Computer ...

PCWorld - If you see devils wearing parkas this Halloween, don't be surprised. Hell just froze over. I know, because a marketing executive from an IT vendor recently said something that was insightful and worthwhile.

Those of us who have been numbed by the mindless blather of marketing types have come to expect to hear all about how "at the end of the day, it's all about the right solution to stay ahead of the curve in the paradigm shift." But shockingly enough, I've found that there's at least one marketing exec who doesn't fit the mold.

Her name is Sandy Carter, and she is vice president of SOA and WebSphere strategy, channels and marketing at IBM. Don't roll your eyes and stop reading. Hear me out.

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