Facebook Isn’t A Social Network. ...

techcrunch - A controversy is brewing over a popular Facebook application called PackRat, where users collect sets of illustrated cards for points and levels. The company behind the application, Alamofire, says that users generate up to 500 daily page views per day on the application trying to hunt down the right card to complete a collection.

A big part of the game is “stealing” cards from friends, and so a lot of users add other users as friends so that their cards can be obtained. The application’s popularity has also led some users to create Facebook accounts for the sole purpose of playing the game.

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