Apple MacBook Air Hacked In...

Apple's MacBook Air was hacked in just two minutes at the CanSecWest security conference's PWN 2 OWN hacking contest, with former National Security Agency employee Charlie Miller walking away with a $10,000 prize.

My thoughts - Charlie Miller and others live in an interesting dichotomy of worlds between good and bad. They make good money exploiting digital weaknesses and for now, do good by reporting weaknesses to manufacturers. The pull to exploit others for their own benefit must always weigh on their mind.

This reminds me of a marketing principle - one's best creativity comes when reflecting on one's most mischievous or devious past actions. Digging up those memories reminds us how we broke the rules then and gives us ideas how we can properly break the rules of "in-the-box" thinking today to create new and innovative marketing ideas.

Goes to show that little devil on my shoulder isn't so bad after all.